Online Mattress Sales Growth

From 2012 2017 the industry experienced an annual average rate of growth of 5 6. However new mattress startups aren t out of the question. Mattress market growth trends and forecast 2020 2025 global mattress market is segmented by product type innerspring mattresses memory foam mattresses latex mattresses airbed mattresses other product types by application household and commerical distribution channel offline retail and online retail and geography.

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In 2017 the estimated value of the online mattress sales industry was 1 5 billion.

Online mattress sales growth.

2019 sales of the leading bedding e tailers in the u s. 2017 saw the launch of nectar sleep which sold more than 55 million in mattresses online that year propelling it to no. Traditional brick and mortar coil mattress bed stores now compete with a growing online. The top 15 generated sales last year of almost 3 1 billion up from about 2 2 billion a year earlier clearly showing that the online mattress arena remains a potent and vibrant marketplace.

All of the top online sellers came on the scene less than a decade ago and all saw web sales take off. Mattress firm and select comfort combine for over 42 of the industry revenues that are generated by bed and mattress retail outlets. Online mattress start up nectar is seeing faster sales growth offline. 2018 sales growth of the leading bedding e tailers in the u s.

In fact the first quarter online sales from the top six online mattress sellers combined only equal 62 percent of mattress firm s sales. Selected retailers share of the online bed and mattress market u s. The mattresses market segment includes spring. Its ceo is not surprised published sun dec 8 2019 10 00 am est updated sun dec 8 2019 10 00 am est.

The mattress by mail concept was an early hit. 654 in the top 1000. It expects to do 330 million in online sales this year and launched a sister brand wovenly which sells rugs online. The growth of the online mattress industry the north american sleep industry is being turned on its head.

Revenue in the mattresses segment amounts to us 12 895m in 2020. The market is expected to grow annually by 4 6 cagr 2020 2023. In comparison the top 25 traditional mattress retailers posted a total sales increase of just 2 1 in 2018 far below the growth of their online competitors. The top seller on that list remains mattress firm in spite of a 4 1 decline in sales their filing for chapter 11 reorganization and their closing more than 700 stores.

Bed sales jumped at first but online growth is now sleepy.

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